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Why Should You Have A Website?

Websites are without doubt the most important element of the internet. We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your business can be cheap and easy, and to make it even simpler for you – not having a website is costing you time and money. But must you have a website? To answer this question, we must understand what a website is.

 

What is a Website?

A website is a collection of publicly accessible, interlinked Web pages that share a single domain name. Websites can be created and maintained by an individual, group, business or organization to serve a variety of purposes.

Together, all publicly accessible websites constitute the World Wide Web.

 

Do you need your own website?

A digital web presence (website) enables content such as texts, images, and videos to be displayed on the internet.

There are many reasons why business people need a representative website:

  • to inform potential customers about products and services,
  • to represent the company, to enable contact with different departments, or to distribute goods online.

For private users, a website gives them the chance to actively take part in public affairs. There are also personal sites that contain informative material or are used for entertainment.

 

What are the Benefits of Having a Website

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you!

If you own or operate a business which hasn’t taken that step into the online world, here are some reasons that will leave you wondering why you hadn’t done it sooner:

 

  •  Having a website will attract new customers to your business and make you more money.

We like this stat so much, we’re mentioning it twice:  81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.

Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.

Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.

 

  • Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline

 

  • Information Exchange

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers

 

  • Instant Credibility

Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. A website can help showcase your expertise and better position your business.

The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.

First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.

A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.

 

  • It Cuts Costs

By simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time.

 

  • Position yourself and stay in control of your brand

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.

The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.

Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.

 

  • Market Expansion

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

 

  • Consumer Insights

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.

 

  • Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

 

  • Competitors Online

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

 

  • Customer Service Online

Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?!

 

  • Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

 

Looking for a new website? We’re Happy to Help!

We’re web design specialists. So, if you’d like to create a website or redesign a website that wows, get intouch with us today.

Also get in touch for a FREE website design and development, and website audit/redesign.

 

Let us help you to unlock the magic in owning your today.

  • Call: 012917328, 08033434776
  • Email: info@bedge.com.ng, info@bervidson.com
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