Real Estate Website Design Ideas
30th Jun 2021
Real Estate Website Design Ideas
Making a good property website is not so complicated as it seems to be. It may be affordable and time-efficient if you know your core audience and have a clear idea of your online presence.
The websites of popular real estate companies highlight their corporate style and emphasize on their brand image. The designs are different, yet look authentic and neat.
At the same time, these sites have all the essentials and industry-specific features that make them appealing to the web audience.
Gone are those days where building a website with one of those website building tools is a good idea to get your real estate business online quickly. Designing and developing a stunning, responsive and modern website that attracts lead and covert them to sales is a total new game.
If you think of building a unique website, in this piece, you will find great tips covering how you can achieve it.
Top Real Estate Website Design Ideas
This is where you should begin! A user-centered concept in web design for real estate should come first and foremost. The days are gone when web audience obediently took whatever the website owner offered.
Users have become more demanding than ever, and if your website doesn’t cater to their needs, you risk losing potential clients.
What do people want to see on my website? In the idea generation stage, you should think hard about user demands. Here are key questions that will help you understand your audience:
The answers will help you come up with the right solutions. The brilliant idea is to investigate the websites of your competitors and find out their strengths and weaknesses.
Good web design not only pleases the eye of a customer and helps them find what they are looking for, but also increases the efficacy of your online business:
In the hunt for visual effects, designers now and then forget that people come to a property site not just to enjoy a masterpiece, but to seek out information.
Here are some of the common mistakes of gorgeous but not-so-user-friendly real estate websites:
The last factor is almost the most important for both users and search engines defining your site positions in the online realm.
Just look at these facts:
Did you know that
Given that, our advice as a real estate web design company is to couple your creativity with functionality. Then turn this combo into an award-winning design that meets the UX requirements:
It’s okay if you apply some hot trends in real estate website design like AR/VR, video storytelling, custom animations, etc. Just remember to do it for a good reason
Persons visiting a real estate website anticipate an exciting user journey where the navigation is their compass. Unfortunately, not all the sites come with a comprehensive menu, and users have to navigate by the stars.
Any website designed by our real estate website designers are wisely structured and simply navigated.
You can use a three-click rule to see whether the navigation on your site is easy-to-use: if you can find the necessary content in three clicks, it means that both the sitemap and menu navigation are user-friendly.
The three-click rule or three click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks. It is based on the belief that users of a site will become frustrated and often leave if they cannot find the information within the three clicks.
This method, however, doesn’t have enough test data to prove it and researches show it doesn’t always work. However, it provides you with some understanding of what to aim at and make you think about the user first.
Use these tips to make your navigation better.
An interesting fact about real estate agent website design: the “About us page is ranked third in terms of the frequency of user visits.
To turn your “About us page into a lead generator, just do simple things:
Why do people come to your real estate website? The property listings. Yes!
Every website design for realtors should have a powerful live search feature providing clients with optimal “shopping experience.
When people are in a quest for a new home, they take into account every tiny detail like the number of bathrooms and the year built, the neighbourhoods, home type, and square feet.
Make sure that your search tool has extra filters for buyers and sellers to find available options according to the predefined parameters easily. Allow people to search by a keyword and save their favourite search results.
The great idea is to offer search by some unique parameters that people can relate to – lifestyle, for example. Otherwise, they will not treat it as merely a property but rather as an experience.
Not all the web users are tech-savvy and know how to tweak the filtering. By developing handy search tools with short instructions, you will be able to turn more visitors into paying clients.
You can opt for several search tools:
Call-to-actions are supposed to grab attention and generate more leads.
Some stats on why integrate CTAs in custom real estate web design:
If there are no CTAs on your site (although it is unlikely), then it’s high time you distributed some across your web resource.
Ideally, a CTA element is present on every page encouraging people to buy, rent or sell properties.
When designing your next link, button, or form, remember about these simple rules:
“Ghost” button design can work great for the secondary call to action buttons. Their natural fluid shape doesn’t look obtrusive yet remains visible.
When a person drops by your website, they should understand at once what your company does. Be straightforward when preparing content for your site.
Keep in mind that every piece of textual and visual content in website design for real estate company should matter to deliver value.
Users are more likely to scan your landing page than reading into every word you say.
The good idea is to present your services or the kind of property you’re dealing with in the first two-three blocks on your landing page. It will help you reach out to the target audience and generate trust.
Carefully plan the filling for every page on your platform. Long before the design stage, you should have a clear vision of the message each web page is to deliver.
To increase the engagement, you can devote a separate section for showcasing featured properties, closed deals and recommended real estate.
Plenty of website designs for real estate have only a search tool and property listings on their home pages so that customers can immediately see available options.
Others present their services, let users check property options and offer to get in touch. No matter what content you have prepared for your landing page, it should serve your marketing goals.
Another hot trend in web design for real estate agents is micro-interactions that create engagement and provide feedback in response to users’ actions.
Micro-interactions are great for mobile property websites. They may come in the form of swipes, input actions, animated elements, CTAs, tutorials, and guidelines.
Website design for real estate agents may be seasoned with cute micro-interactions:
Lots of web developers and designers ignore micro-interactions although they give an opportunity to create the benefits they present:
How to develop those micro-interactions? Bear in mind the following:
Byers and tenants don’t want to spend time visiting the physical property anymore; they prefer online investigation instead.
If you can’t afford to create 3D walkthrough tours to show the property, make sure to upload excellent quality images that look stunning across all the devices and browsers.
Leading real estate companies have in-house photographers responsible for updating property galleries.
Remember that the quality of images on your site influence users’ opinion on your brand. Some real estate agents use clips and short videos to promote available property offers.
Also, there are innovators among property companies who benefit from a massive growth of AR/VR technologies.
COVID-19 situation has spurred RE companies to turn to immersive experience to let users grasp the look and feel of property units without undergoing a risk of infection.
ReinVR offer solutions that make it easier to visualize a floor plan and help you sell faster.
Mixed reality is a go-to for the real estate industry. 3D property tours and 360-degree videos help to create the customized user experience and boost conversions.
Real estate websites design with the tools are absolutely awesome and inspirational!
Yes, integrating the experiential technologies in realtors web design may cost an arm and leg, but the value it adds will amaze even the most demanding entrepreneur.
Money matters can be one of the things preventing people from selling or buying a home or renting an apartment. To be helpful, let users know what their homes are worth or whether or not they can afford the option they like.
Consider integrating the valuation tools and mortgage calculators into your web design. You can display a calculator on the landing page or embed a valuation tool into each page with a property description.
Of course, the automated valuation may not be 100% precise, but it will be able to provide customers with an insight into the market value of the real estate. To provide your clients with a more accurate result, you can always offer them professional assistance and onsite property value analysis.
Lastly, remember that even the most successful online business should develop. That’s why it is crucial to review and update your real estate site from time to time.
A UX design audit is a great means to an end. It’s aimed at improving the current version of a website to generate more leads and increase sales.
It is super beneficial for real estate website design development:
Either you’re going to incorporate some essentials we’ve talked about or follow some new waves, always put your client in the spotlight.
The core features of your website should include:
The takeaway for you – even the most user-friendly web design should be revised from time to time.
What to keep in mind:
Let’s go ahead and build a lead-generating website for your real estate company that will appeal the visitors and drive sales